Lisa Estrella “Liv” Yang, Founder and CEO She/Her/Hers

Lisa Estrella “Liv” Yang, Founder and CEO

Our Story

Established in 2019, Faceted Beauty was created by Lisa Estrella “Liv” Yang from her lived experience of rarely fitting into molds as a second generation post-war woman of color. “Too short. Too loud. Too tan. Too fem. Not fem enough,” you name it. She heard it and unfortunately still does today.

Growing up in a society that was not built to include different folks, may it be race, gender, religion, socioeconomic status, or sexuality, she grew up falsely believing that beauty had boundaries and was one-sided. At a young age Lisa turned to nail art as an outlet to cope with bullying and depression, and discovered the pure joy of adorning her nails as a budding Nail Artist.

Embarking on a self-love journey while attending the University of Wisconsin-Madison she created a grassroots movement called “pro-self-esteem” which attracted young women from all over campus to talk about various beauty standards over nail polish sessions. In 2014 Lisa was selected top four out of over 16K talented competitors in Sally Hansen’s nationwide “I Heart Nail Art” competition, thanks to her younger sister’s encouragement on submitting her nail art.

Her dedication to breaking beauty boundaries brought her to Boston, MA where she is actively researching solutions and top tier products in the market to make nail art manicures more accessible for multifaceted beauties from around the world in the comfort of their homes.

Limited edition, on-trend manicure styles for different facets of your life to celebrate your beauty, “because beauty goes beyond a one-size-fits-all.”

Be a part of Faceted Beauty’s mission today and sign up for our official announcement for when we launch!